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Attention Command™ for Brands
High‑impact in‑store and on‑premise experiences for liquor and CPG brands who need phones‑out attention, not just foot traffic.
Most brand events are forgettable.
❋ People scroll their phones instead of caring about the experience.❋ Your team fights for budget, then has nothing concrete to show the CFO after.❋ Photos look staged, reactions look forced, and content dies after 24 hours.❋ Marketing was fighting over color-theory and font selection, instead of generating real proof.
❋ The booth looks good on a floor plan but doesn’t move the needle in the real world.
❋ You forgot that a simple moment shared in-line for a giveaway at your activation can be the highlight of someone’s experience with your brand.What We Do Instead
Attention Command™ turns your tasting table or launch party into a live, phones‑out moment that people talk about, film, and share — while your bottles stay at the center of every frame.
In practice, this means we:
Engineer “phones-out” moments inside live environments (events, launches, brand activations)
Perform them live, adapting in real time to the room and the crowd
Capture authentic reactions — surprise, laughter, disbelief — on vertical video
Deliver usable proof: branded clips + simple metrics you can show leadership, partners, or investors
We use high-skill performance, crowd psychology, and real-time audience control to create moments so compelling that phones come out automatically. Those reactions are captured and delivered as proof you can use long after the event is over.
This isn’t entertainment for entertainment’s sake.
It’s attention engineered on purpose, and captured as proof.
• Partnered with spirits and RTD brands across North America to drive premium, phones‑out sampling experiences.
OVERPROOF-LEVEL PROOF
• Designed for independent bottle shops, liquor stores (LCBOs), bars, and restaurants; not generic “magician at your event” shows.
• Backed by a full creative crew: producers, shooters, and editors ready to turn your activation into on‑brand content.
One focused package for brands who want a launch or event that people can’t stop filming, or talking about and content that proves the impact.
ATTENTION COMMAND™ Activation
90-minute live activation
(3 engineered moments)
If you manage a vodka, whiskey, tequila, RTD, or multi-brand portfolio and need a flagship moment your distributors, partners, and executives
won’t shut up about,
this was designed for you.
(ready for Reels, Shorts, TikTok, LinkedIn)
5 branded vertical clips
QR scans, content captured, impressions
A simple ROI sheet outlining:
(you can drop into internal decks or recap emails)
A short written summary
How It Works
Quick Call (15 Minutes)
We get crystal clear on the nuances of your event, audience, and what ‘a win’ looks like for you.
Moment Design (Off Your Plate)
Depending on lead-time, I design one large-scale stunt, or 2-3 specific moments, and send you a simple one-page plan for sign-off.
Live Activation + Proof Pack
We perform live, capture reactions, and deliver your clips + metrics within 72 hours.
When They Needed a Sure Thing, They Called Me.
Why Brands Work With Me
➼ Grew a YouTube channel from 327 to 100,000+ subscribers in under 100 days using Shorts.
➼ Proven bartender character and skits that consistently generate attention online.
➼ Years of live performance: magic, mentalism, hypnosis, and spectacle in challenging and chaotic environments.
➼ I don’t do generic “entertainment”; I design moments for people’s camera roll and memory alike.
ATTENTION COMMAND™ is built for the camera, the crowd, and the boardroom, because live human attention, commanded in real time under unpredictable conditions, can’t be automated, outsourced, or faked.
Schedule a 15‑minute fit call to see what an Attention Command™ activation could look like for your next launch, promo, or tasting campaign.
Next Step
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